Our People

With a balance of long-term experience and fresh ideas, Freshlogic have leading expertise and knowledge in analysis, supply chain management, research, data visualisation and commercial outcomes.
Martin Kneebone
Managing Director
Martin has 25+ years’ experience working in fresh food supply chains. He has deep experience in the management, supply and analysis of fresh food categories across fruit, vegetables, meat and seafood and has a strong reputation for his ability to extract useful, commercial applications from his reviews and analysis. He has worked at senior management level in supermarket retail and has directed numerous consumer and trade channel studies including developing the first large-scale direct buying links between growers and retailers in Australia.
Jordan Le
Senior Market Analyst
Jordan is a key member of our analytical team with great statistical, scientific and communication skills. He holds a Bachelor's Degree in Food Science and a Master's of Food and Packaging Innovation from Melbourne University and has over 4+years' experience in agribusiness analysis and research, across a range of industries from data analysis to product development. On a weekend you’ll find Jordan sipping quality coffee, enjoying a few beers with mates or practicing Kendo.
Andrew Frazer
Senior Market Analyst
Andrew champions our analytical team, with his sound technical skills and ability to think strategically. He also manages our data visualisation tools. Andrew has a Bachelor of Business, double majoring in Business Strategy and Marketing, and a Master's of Advanced Marketing from Monash University. He has previously worked for the Australian Bureau of Statistics and Australian Institute of Retail Studies and has an interest in Quantitative Market Research. Outside of work, Andrew is passionate about the Western Bulldogs and electronic music, oh and is pretty handy with a hockey stick.
Phi Nguyen
Data Analyst
Phi plays a key role in our primary data research, managing off-shore data processing and has a keen eye for price fluctuations and innovative products. He has a firm understanding of supply chain and logistics, through his previous work in agriculture cropping and food packaging and advanced skills with several software data applications such as VBA and Microsoft Office. Like all business’s need, Phi is like the cog that keeps the wheel spinning, juggling a realm of administrative and data management tasks always with a fresh and friendly attitude. Phi enjoys playing lots of sports including fishing, and has a unique skill of catching clams in the ocean.
Romano Delbeato
Survey Specialist
Romano has significant experience in consumer and market tracking studies across a number of retail sectors and channels, as well as business-to-business applications. Romano manages Freshlogic’s Mealpulse™ consumer panel as well as providing insights on the analysis of consumer trends tracked with the survey. Romano is a loving grandparent, tragic magpie supporter and expert handyman.
Annabel Johnston
Marketing Executive
Annabel runs the marketing function for Freshlogic and is passionate about user experience and brand. Studying a Bachelor of Business at La Trobe University followed by marketing short courses Annabel has become more digital and data driven. She has 8+ years’ experience in marketing and communications roles and has previously worked for NAB, Telstra Super and The Victorian Racing Club. She is creative and innovative in her approach whilst also having great stakeholder management skills. Outside of work, Annabel enjoys attending the races, following the footy and doesn’t mind a drop of Rose.