Consumer demand for convenience combined with improved accessibility is delivering gains for the foodservice channel. A number of new meal ordering and delivery services using smartphone apps are lifting food service sales.
A changed food landscape has evolved according to Acosta and Technomic, with US consumers now far more willing to try the new and emerging distribution channels. This bodes well for these new innovators, with the likes of Ubereats and foodora quickly gaining support.
Technology plays a role in engaging consumers and promoting foodservice through accessibility. Social media platforms make it simple for the consumer to find coupons, special offers and also learn about menus. New foodservice meal options are targeted to specific consumers through these platforms.
FreshIncite: As food delivery services become more common in Australia, our market could potentially follow the same pattern as the US.