Recent estimates place online food & grocery sales at $3.6B or 17.9% of the total Australian online sales. This now equates to 3.8% share of the $95B Australian market and supports forecasts that the online sales of Australian online food & grocery could continue to lift to the 7-8% market share levels, currently held in UK & US markets.
This volume is now generating the equivalent retail sales of 110 full service Australian supermarkets. While the major supermarkets are the dominant participants in this channel, it represents increasing challenges for the performance of their retail stores.
FreshIncite: If online food & grocery sales in Australia lift to the 7% market share level of US & UK, they will capture the sales equivalent of over 200 full service supermarkets.