Freshlogic

Consumer Insights

Profile customer buying behaviour at the category level, generating insights into the attitudes and habits that drive purchasing decisions.

Purchase Metrics

Access to a refined set of household purchase metrics that include; household penetration, buying frequency, quantity, value of spend and number of shopping trips. In keeping with the Freshlogic approach the metrics align with the total retail market volumes and values. In recent development these metrics are available at state level.

Consumer Attitudes

Access to a set of food shopper attitudes and behaviours informed by our Mealpulse™ food consumer panel. Includes the likes of; Buying frequency, quantity, value & number of trips, Split Shopping, the appeal for Organics and new packaging. Available in online dashboards.

Split Shopping

Access to data and an analysis of shopping trip patterns that profile how many trips shoppers are undertaking to supermarkets each week. Patterns are profiles by each shopper “main supermarkets” and whether they shop 1, 2 or 3 + times per week. It reveals the level of loyalty each supermarkets enjoys and in recent time reflects the influences of social restrictions on the number of shopping trips.

Interested in learning more?

Our highly experienced team of analysts will be happy to take you through multiple dashboards over a 30 minute demo. Click on the ‘Book a live Demo’ link below to book a time that suits you.
We are confident you’ll benefit from our services, with introductory offers available to suit your needs.
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