Australian household expenditure on food out of home has increased by 25% in the 10 years to June 2018 and now consumes 34% of household food dollars, which extends to a $38B market value in 2018. This growth has clearly impacted the food dollars available for retail food and signals the significant size of this channel, which remains well under the US, Canada and UK. However, despite most operators essentially assembling meals one size doesn’t fit all. Food service sub channels buy different grades of product in quite different ways.
→ The complex Food Service channel is now so large it warrants understanding and dedicated servicing strategy.
An insight from Freshlogic Analytics.