Freshlogic

About us

With a balance of long-term experience and fresh ideas, Freshlogic have leading expertise and knowledge in analysis, supply chain management, research, data visualisation and commercial outcomes.

Our Values

Strong Commitment

Discover the trends and influences driving fresh food pricing across both retail and wholesale product ranges, including promotional activity of retailers and their trading partners

Integrity

We respect clients and stakeholders through honest and open communications while strictly protecting the confidentiality of all parties involved.

Collaboration

We actively collaborate with clients, project partners, other stakeholders and our trusted network of information providers for mutual benefit.

Objectivity

We are independent consultants and analysts, not aligned to any industry group or sector, not reliant on public sector funding, and not beholden to any organisation or perspective. We are not afraid to provide an honest assessment.

Supply & Distribution

Discover the trends and influences driving fresh food pricing across both retail and wholesale product ranges, including promotional activity of retailers and their trading partners

Integrity

We respect clients and stakeholders through honest and open communications while strictly protecting the confidentiality of all parties involved.

Collaboration

We actively collaborate with clients, project partners, other stakeholders and our trusted network of information providers for mutual benefit.

Objectivity

We are independent consultants and analysts, not aligned to any industry group or sector, not reliant on public sector funding, and not beholden to any organisation or perspective. We are not afraid to provide an honest assessment.

Our People

Martin Kneebone

Managing Director
Martin has 25+ years’ experience working in fresh food supply chains. He has deep experience in the management, supply and analysis of fresh food categories across fruit, vegetables, meat and seafood and has a strong reputation for his ability to extract useful, commercial applications from his reviews and analysis. He has worked at senior management level in supermarket retail and has directed numerous consumer and trade channel studies including developing the first large-scale direct buying links between growers and retailers in Australia.

Jordan Le

Operations Manager
Jordan has been with Freshlogic over 5 years, using his strong experience as an analyst and understanding of fresh food supply chains to implement significant improvement to platform contributions to Freshlogic services. Additionally, Jordan has also been a driver of technology integration across Freshlogic business operations, utilizing technology to innovate across the business.

James Parry

Business Development Manager
James has been in the fresh produce industry for 6 years, working for fresh wholesalers and quality assurance businesses dealing with a majority of key produce categories across Australia. With experience in identifying shortfalls and improving performance across the supply chains from farm to retailer, James has a strong understanding of what makes fresh produce businesses tick.

Elena Yuneva

Senior Market Analyst
With over 7 years working experience across different industry sectors, Elena has a background covering Supply Chain management, Administrative support and Risk management. Successfully engaging stakeholders across both business and technology to achieve strategic and operational outcomes, Elena has a strong focus on the quality improvement and an extensive experience in automation of reporting capabilities with large volumes of data.

Phi Nguyen

Market Analyst
Phi plays a key role in our primary data research managing off-shore data processing, and has a keen eye for price fluctuations and innovative products. He has a firm understanding of supply chain and logistics, gained through his previous work in agriculture cropping and food packaging. He has advanced skills with several software data applications such as VBA and Microsoft Office. Phi juggles a range of administrative and data management tasks, always with a fresh and friendly attitude. Phi enjoys playing lots of sports including fishing, and has a unique skill of catching clams in the ocean.

Anna Doan

Market Analyst
Anna has 6 years experience as an analyst, along with another 8 years working with agricultural producers. Anna plays a key role in gathering and analysis of Freshlogic's primary market data sources to discover insights relevant to the industry by large.

Martin Kneebone

Managing Director
Martin has 25+ years’ experience working in fresh food supply chains. He has deep experience in the management, supply and analysis of fresh food categories across fruit, vegetables, meat and seafood and has a strong reputation for his ability to extract useful, commercial applications from his reviews and analysis. He has worked at senior management level in supermarket retail and has directed numerous consumer and trade channel studies including developing the first large-scale direct buying links between growers and retailers in Australia.

Jordan Le

Operations Manager
Jordan has been with Freshlogic over 5 years, using his strong experience as an analyst and understanding of fresh food supply chains to implement significant improvement to platform contributions to Freshlogic services. Additionally, Jordan has also been a driver of technology integration across Freshlogic business operations, utilizing technology to innovate across the business.

James Parry

Business Development Manager
James has been in the fresh produce industry for 6 years, working for fresh wholesalers and quality assurance businesses dealing with a majority of key produce categories across Australia. With experience in identifying shortfalls and improving performance across the supply chains from farm to retailer, James has a strong understanding of what makes fresh produce businesses tick.

Elena Yuneva

Senior Market Analyst
With over 7 years working experience across different industry sectors, Elena has a background covering Supply Chain management, Administrative support and Risk management. Successfully engaging stakeholders across both business and technology to achieve strategic and operational outcomes, Elena has a strong focus on the quality improvement and an extensive experience in automation of reporting capabilities with large volumes of data.

Phi Nguyen

Market Analyst
Phi plays a key role in our primary data research managing off-shore data processing, and has a keen eye for price fluctuations and innovative products. He has a firm understanding of supply chain and logistics, gained through his previous work in agriculture cropping and food packaging. He has advanced skills with several software data applications such as VBA and Microsoft Office. Phi juggles a range of administrative and data management tasks, always with a fresh and friendly attitude. Phi enjoys playing lots of sports including fishing, and has a unique skill of catching clams in the ocean.

Anna Doan

Market Analyst
Anna has 6 years experience as an analyst, along with another 8 years working with agricultural producers. Anna plays a key role in gathering and analysis of Freshlogic's primary market data sources to discover insights relevant to the industry by large.

Careers

We are constantly seeking highly motivated candidates to join our business. A position with Freshlogic offers immediate exposure to a diverse client base, the opportunity to work in a challenging environment with a team of dynamic individuals and the ability to further develop skills across a number of disciplines. Interested? Then enter your contact details below to find out where a career with Freshlogic can take you!

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