Our newly launched Fruit and Vegetable Category Profiles outline key supply and market demand features of a single product category and are designed as a guide in business and category planning.

The profiles draw on a range of data sources and insights. The key components include:

• Production volumes and share by state
• Volume shares through supply chains, from production to consumer distribution channels
• Retail market value and sales contribution by variety and pack size/type
• Retail range profile, including international comparisons
• Wholesale price per kg relativities and trends
• Key consumer variables, including penetration by household segment average purchase quantities and popularity ranking

A key design in the Freshlogic analysis is a requirement to reconcile volumes and values through the supply chain, from production output to the household. This approach ensures that these profiles are based on accurate and current market conditions and therefore, commercially valid.

For further information on the product offering, data inputs, and methodology, click here.