Insights into consumer shopping and meal choices 

Mealpulse™ is a platform of research and analysis that provides a way to better understand the complete food market. It uses the responses from a consumer panel that captures the food attitudes, buying behaviour, and consumption habits of Australian households for food eaten at home and away from home.

Mealpulse:  

• identifies and tracks market trends within time frames that can aid decision-making
• combines a unique set of data inputs and models to allow assessments of market share by channel and category
• can be tailored with other analysis and insights to meet client needs
• can accommodate client-specific analysis and include category-specific questions
• can provide monthly headline reports and full quarterly or annual reviews
• captures research synergies that deliver value for money as an alternative to infrequent food consumer market research

Clients drawing on the Mealpulse™ findings will be kept on top of consumers' changing buying and consumption behaviours, thereby enabling them to comfortably answer questions such as:

• What is the volume and value of share of stomach movement between retail and food service?
• How many meals prepared In-House vs. Out-of-Home per week?
• How often do consumers use each retail channel and what level of switching occurs between channels?
• What is the outlook for consumer sentiment?
• What is the food spend per top up shop and/or meal occasion per channel?
• What effect do sensitivities to food origin, nutrition and economic wellbeing have on food consumption and meal preparation habits?