Freshlogic provides insights and analysis which focuses on interpreting conditions and the outlook for decision-makers. We have developed a number of major analysis platforms for industry sectors in Australian agrifoods to assist decision-makers assign priorities and direct policy based on the relative size of segments of their sector and the pressure points affecting their supply chains. 

These platforms have been developed in fresh fruit, vegetables, dairy, meat, pork and seafood sectors.  Our approach ensures that the analysis is reconcilable using various sets of industry and commercial data types and is credible in the eyes of commercial players regarding the volume and value of their sector.

Freshlogic has the capacity to provide analysis at each of 4 levels:

Category – performance of specific food categories

Channel – performance of selected retail channels to the consumer

Sector – markets and industry performance at an industry sector level (e.g. fruit, vegetable, dairy, meat) – and

Industry – macro or whole of food industry issues that are common to a number of industry sectors

Freshlogic uses insight and technology to collect and convert data on the full range of market and supply chain variables into usable information to guide better commercial decisions for input suppliers, producers, manufacturers, distributors and retailers working in complex supply chains.

Through a range of market intelligence and analysis products, and specialised consulting services, Freshlogic can provide clear, comprehensive analysis to inform objective business decisions and take the speculation out of changing market and supply chain conditions.