Veginsights

Veginsights is a weekly market insights newsletter for the vegetable industry, produced as part of the Consumers & Markets sub-program of the Vegetable Industry Development Program.  It intends to provide participants in the industry with insights into the trading dynamics and influences in the past week.

It includes coverage of:

• Retailer vegetable promotional activity
• Demand influence between salad components and soft-cooked vegetables
• Shopper behavior patterns and insights
• Capital city market weather profiles
• News and other insights relevant to vegetables from global news sources

The structure of the analysis provided in the newsletter is based on:

• Our product category structure
  • Hard-cooked vegetables
    • eg. potatoes, pumpkins, carrots
  • Soft-cooked vegetables
    • eg. broccoli, beans, cabbage, cauliflower, mushrooms, zucchini
  • Salad components
    • eg. tomatoes, lettuce, capsicum, celery, cucumber
  • Seasonings
    • eg. garlic, onion, chilli, herbs, ginger

• Our distribution channel structure
  • Retail
    • Grocery - supermarkets
    • Specialists - fruiterers
    • C-stores - convenience stores
      

• Foodservice
  • Takeaway
  • Dining out
  • Event/leisure
  • Institutional

• Our household segments which adhere to those used in the Mealpulse consumer panel and which can be described below:

MT Nesters - 60 years plus, no children permanently at home (at times they float in and out), have the income to eat out often, but prepare and eat most meals at home.
Established families - singles or couples with children living at home and above average income, at least one aduly eats out regularly
Budgeting families - single and dual parent families, with children, financially stretched and time pressured.
Singles and couples with higher income (S&C hi$) - no children, higher incomes and discretionary dollars, one or both eats out often
Singles and couples with low income (S&C lo$) - no children, lower incomes, eating out often driven by work requirements, but restricted by income

Vegetable levy payers and other industry participants can sign up to receive Veginsights by clicking here.