The Market Monitoring Process is used to enhance the extent and quality of market analysis, management of industry promotion and industry intelligence. It is intended that this process will provide varying industry groups with a market intelligence platform that will improve commercial decisions, through:
- Improved profiling of market performance
- Better understanding of trends affecting different industry categories
- A basis of more effective communication of market performance and requirements to industry stakeholders and participants
- A basis of influencing a more effective promotional strategy with industry and supply chain partners
These Market Monitor reports have already been delivered in several areas, including:
- Fresh Fruit Market Monitor
- Garden Market Monitor
- Milk Market Monitor - regular independent analysis for dairy companies of the value of milk and the prevailing and projected conditions in the farmgate market for milk across regions of the Australian industry.