Refreshing the QSR chains

Quick Service Restaurants were viewed as reaching a plateau when diet concerns spelt bad news for "burgers and chips".  However, this pressure lead to new competitors and a "freshening" of range that turned around channel sales. This responsiveness reflects the operating capacity of the QSR channel as well as the latent demand for these types of products. 

The stakeholders in QSR have drawn confidence from this period. They have stimulated new customers and breathed life back into flagging retail formats. They are more confident about going outside of their core positioning and core product offers. They have started to plan ahead in the context of taking “share of stomach” from other food sectors. 

 

The QSR Sector has also benefitted from tighter economic times - despite losing ground in average household spending, the patronage have lifted as part of the "trading down" trend.  QSR has effectively taken "share of meals" away from casual dining.

 

The pressure of the QSR sector has eased somewhat, but the relative success of the chains to couple convience and value will stand them apart in service.