Freshlogic provides retail market analysis as part of its suite of services and information products. Our commitment to systems that track retailer, channel and category performance allow us to add important insights to our analysis across our service offering.

We offer a range of consulting and advisory services to organisations that operate in retail channels. We are confident about our ability to add tangible value, and welcome the chance to demonstrate quantifiable client benefits.

his insight is harnessed so as to allow our clients to improve and develop their business in ways which include:

• Convincing your wholesale or retail customers that your actions will increase the value of the category and provide market growth.
• Tracking uncompetitve products or categories 
• Understanding which parts of the product range have the growth potential.
• Forecasting the effect on prices of increasing industry supply volumes.
• Assessing if advertising and promotional investments are working.
• Observing what products consumers are buying as an alternative to your product and whether these competing products are increasing their market share.
• Knowing what the availability and impact of alternative products does to the demand and price of your product.
• Measuring the effect of sector and enterprise investments in marketing.
• Judging whether R&D investments are flowing through to improve your returns.

This specific retail expertise covers a number of areas listed on the right.

Freshlogic incorporates the former consulting activities of RETAILworks.