Freshlogic has developed significant capability in analysing and profiling the food market, which serves to assist clients assess and validate the volume and value of market channels and category segments.
Our capabilities draw on a number of techniques :
- mapping the structure of value chains as relevant pathways to the market
- identification of volume and value drivers
- identification and understanding of "pressure points" in value chains - why they occur, what impact they have and what potential outcomes may develop
- an understanding of trends and future directions
- an indentification of key participants in value chains and their influence
We employ various services as appropriate including insights and data gained from Mealpulse and Adwatch-fresh, as well as specific surveys of participants in value chains (whether as suppliers of product or services and inputs).
A key element in our approach is corroboration of market size by reference to multiple sources and benchmarks.