Consumer tracking

Household spending on food is influenced over time by a number of factors including the relative stress on the household budget.   Freshlogic undertakes tracking of consumer behavior and an analysis of the effect of changes in spending patterns on shares of the total food retail market.

Household structures, lifestyles and available disposable incomes drive food expenditure on staple and discretionary items.  A key feature of the Mealpulse product is the analysis of spending activity by household segment, by retail outlet, by food category and meal occasion. 

Household segments demonstrate a varying proportion of spending on dining out, and since our analysis commenced in 2007, has seen major shifts.   

The key differentiator of this service is the ability to consistently track spending and behavior over time, which provides advantages over significant investments in lumps of periodic research into consumer preferences and activity.

Our consumer insights and analysis have significant implications for grocers, specialist retailers and foodservice outlet operators.