About us

The business offers the benefits of skills and insights in the analysis of category strategy, supply chain dynamics and food industry issues across sectors of food and agribusiness.    

Freshlogic was formed in response to an increasing call for better quality of analysis and intelligence in key food categories.  This push reflects acknowledgement in view of changing competitive dimensions, supply chain conditions and increasing diversity of market segments.   

We fulfill this need through a blend of skills from holistic perspectives of industries through to deep analysis of the drivers of volume and value, and an understanding of the consumer pulse.  

The focus on information services aims to maximise the commercial relevance of our end-products to users.  Freshlogic also undertakes consulting assignments to compliment the product offering and product development priorities.