Freshlogic is run and staffed by a team of well-recognised professionals with experience and skill in market and supply chain analysis.

Freshlogic is led by directors Martin Kneebone and Steve Spencer.

Martin Kneebone has a detailed knowledge of the industry segments covered by freshlogic. He has worked at general manager-level in supermarket retail, and developed the first large-scale direct buying links between growers and retailers. He has developed a reputation for his ability to draw out useful and workable commercial applications from his reviews and analyses. As director of the former consulting firm RETAILworks, Martin has been engaged in projects with specialist retailers, suppliers and producers in the various segments and has also conducted many consumer studies.

Steve Spencer has significant experience in the strategic analysis of industries in a number of agrifood sectors and their category supply chains. Most notably, Steve is recognised within Australia and internationally as one of Australia’s leading dairy consultants and analysts, with experience in global industry developments, Australian industry dynamics and outlooks, and the commercial feasibility of investment projects. Steve has worked across other sectors of the Australian food industry in horticulture, livestock, and poultry industries; as well as a industry capacity and structure aspects of innovation, trade, and competition.